The power of Expo West: Why natural product brands gather in California
Every year, at the beginning of March, the natural, organic, and healthy products industry converges on California for Natural Products Expo West, held at the Anaheim Convention Center - the largest convention center on the West Coast.
Most workplaces won't struggle to get staff to volunteer to attend this event. Still, surely there is more behind the event's success than the fact everyone likes a business trip to sunny California! Expo West has proven to be the best place to reach natural, organic and healthy lifestyle buyers and tell your brand story. Attracting thousands of exhibitors and attendees from around the world, it's a melting pot of innovation, industry-shaping trends, and networking.
It is renowned as the largest trade show of its kind, helping businesses to gain visibility, connect and facilitate new partnerships and distribution channels. The event typically draws in over 65,000 industry professionals, providing a powerful platform for companies to debut new products and showcase existing ones across various categories, including food, beverages, supplements, and personal care. With unparalleled networking opportunities, you will find industry leaders, retailers, distributors, and influencers all eager to connect, collaborate, and discover the latest breakthroughs.
Expo West covers the full spectrum of natural products, with over 3,000 exhibitors from a broad range of industry sectors, including:
Organic Foods: Products that are grown without synthetic pesticides or fertilisers.
Supplements: Nutritional supplements, vitamins, and minerals.
Beverages: Organic and natural beverages, including plant-based drinks.
Clean Beauty: Natural and organic personal care products.
Sustainable Household Goods: Eco-friendly household products.
Functional Ingredients: Ingredients with health benefits, featured in foods and beverages.
Regenerative Agriculture: Practices that enhance soil health and biodiversity.
Plant-Based Foods: Foods derived from plants and alternatives to meat-based products.
Brands that exhibited at Expo West in 2025 include BEAR, Belvoir Farm, Dole, Doughlicious, Fevertree, Guinness, Huel, Method, OATLY, Pura, St Pierre, Teapigs, TRIP, Tropicana, Tru Earth, Twinings, Urban Noodle and Violife.
Beyond being a trade show, Expo West plays a significant role in shaping the future of the natural products industry by highlighting emerging trends and innovations that drive growth and sustainability in the sector. Responsible for industry shifts influencing how we shop, consume, and think about sustainability, Expo West is part of a broader movement towards sustainable and conscious consumerism. It also fosters a community that shares common goals and values with a passionate and dedicated following of retailers, manufacturers, distributors, and industry experts. It is no surprise that Expo West has become the premier destination and number one platform for brands in the natural products sector, having played such a crucial role in shaping the natural products industry's trajectory.
